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（GROTTO個(gè)樂(lè)-可口可樂(lè)聯(lián)名系列 GROTTO-Coca Cola Co-Branding Series）

2023年7月，GROTTO個(gè)樂(lè)推出全新可口可樂(lè)聯(lián)名。該系列以「On the way to RED」為主線出發(fā)，以經(jīng)典紅色為主基調(diào)，旨在以充滿生機(jī)的清爽姿態(tài)，契合GROTTO個(gè)樂(lè)“生而自由”的品牌理念。GROTTO個(gè)樂(lè)希望通過(guò)該系列與大家共同找尋快樂(lè)之源，保有熱情，體驗(yàn)當(dāng)下的每一刻自由。

In July 2023, GROTTO will launch a new Coca-Cola co-branding Series. This series starts from "On the way to RED" as the main line, with the classic RED as the main tone, aiming to be full of vitality and refreshing posture, in line with GROTTO's brand concept of "Born for freedom". Through this series, GROTTO hopes to find the source of happiness with everyone, maintain enthusiasm, and experience every moment of freedom.

（GROTTO個(gè)樂(lè)-可口可樂(lè)聯(lián)名系列 GROTTO-Coca Cola Co-Branding Series）

GROTTO個(gè)樂(lè)可口可樂(lè)聯(lián)名系列，以GROTTO個(gè)樂(lè)經(jīng)典的包型為基礎(chǔ)，融入可口可樂(lè)的標(biāo)志性元素，通過(guò)色彩的碰撞，展現(xiàn)個(gè)性與自由。該系列涵蓋的包型有：Black Stone黑石包、Route 66、Carry Tote以及GROTTO個(gè)樂(lè)經(jīng)典Hobo。 GROTTO個(gè)樂(lè)主理人表示：“這次我們選擇的都是GROTTO個(gè)樂(lè)目前市場(chǎng)反饋比較好的幾個(gè)包款，通過(guò)不同的技術(shù)手段展現(xiàn)可口可樂(lè)的符號(hào)。在多元的自由變化中，又有集中統(tǒng)一的主題?！?

The GROTTO-Coca Cola Co-Branding Series is based on the classic bag shape of GROTTO and incorporates Coca-Cola's iconic elements, showing individuality and freedom through the collision of colors. The collection includes the Black Stone bag, Route 66, Carry Tote and the GROTTO Classic Hobo. Huhu Huang,the founder of GROTTO, said: "This time, we have selected several bags with better feedback in the current market of GROTTO to display the Coca-Cola symbol through different technical means. In the free change of pluralism, there is also a centralized and unified theme. ”

（GROTTO個(gè)樂(lè)-可口可樂(lè)聯(lián)名系列 GROTTO-Coca Cola Co-Branding Series）

以「On the way to RED」作為GROTTO個(gè)樂(lè)本次聯(lián)名的主題，除了在火熱的夏季展現(xiàn)GROTTO個(gè)樂(lè)自由熱烈的一面，也是為了紀(jì)念GROTTO個(gè)樂(lè)品牌自2001年創(chuàng)辦伊始的道路?！爸允恰窸n the way to RED」，我們從沒(méi)有定義自己已經(jīng)爆火走紅，這二十多年來(lái)的歷程也一直告誡我們要以謙卑的心態(tài)向前走去。我們一直都在「紅」的路上，而GROTTO個(gè)樂(lè)積極向上的自由生長(zhǎng)也不會(huì)有盡頭?！盙ROTTO個(gè)樂(lè)主理人黃糊糊如是說(shuō)。

With "On the way to RED" as the theme of this joint GROTTO, in addition to showing the free and enthusiastic side of GROTTO in the hot summer, it is also to commemorates the journey since the brand's establishment in 2001."By choosing 'On the way to RED,' we have never defined ourselves as being explosively popular. The past twenty years have taught us to move forward with humility. We have always been on the path to 'Red,' and GROTTO's positive and free growth knows no limits," said the founder of GROTTO, Mr. Huang said.